Beyond Keywords: Building a Recommendation Engine for How People Actually Shop in 2026
For years, product recommendations on most B2B platforms were a polite afterthought. A “customers also bought” strip at the bottom of the page, …
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Better Product Content, On Your Own Terms: AI for Descriptions, Translation, and Attribute Enrichment
Anyone who has run a serious B2B catalogue knows the quiet truth behind every storefront: the product data is never finished. Descriptions are thin or …
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PIM and Intershop: Why Product Governance Belongs Outside Your Commerce Backend
The Back Office Is Not a Product Repository
Every e-commerce platform has a product management section in its back office. You can create products, add …
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Why Generic Helpdesks Fail B2B E-Commerce Teams
The Helpdesk That Does Not Know Your Shop
Your customer submits a claim: “The items I received are not what I ordered.” Your support agent opens the …
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Migrating to Intershop: What to Expect When Leaving SAP, Magento, or Salesforce
Why Organisations Are Moving
Platform migrations are painful, expensive, and risky. Nobody undertakes one for fun. When an enterprise decides to re-platform, it …
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What 60-80% of Your B2B Traffic Really Is (And How to Stop It)
Your Platform Is Under Siege
You look at your analytics dashboard and see thousands of daily visitors. Traffic is up. The servers are busy. But your conversion …
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