On July 7, 2026, Intershop announced the successful launch of two B2B e-commerce platforms for the Tivoly Group, delivered in collaboration with AlephFront: tivoly.com and peugeot-outils-pro.com. Both sites run on the Intershop Commerce Platform, and both were built on the Aleph Accelerator, the delivery framework that lets AlephFront ship Intershop projects at pace without compromising on depth.
The launch also marks the official public debut of AlephFront itself, the dedicated Aleph Archives subsidiary focused exclusively on Intershop B2B integration.
What went live
This first release establishes the full B2B foundation across both platforms:
- Product catalog management
- Product information and machine registration
- Infor M3 ERP integration
- Digitized after-sales and claims workflows
Together, these capabilities cover the entire pre-transactional journey for a professional buyer, from discovering the right product across a technical catalog, through registering the machine they own, to opening and tracking an after-sales claim. It is the foundation industrial commerce is built on, and it is now live in production for two flagship brands of the Tivoly Group.
The launch was also presented publicly at Eisenwarenmesse 2026, the International Hardware Fair in Cologne, where the market reception validated both the platforms and the direction.
Why this matters for industrial B2B
For manufacturers and industrial brands, the challenge is no longer just putting a catalog online. It is about connecting self-service, sales efficiency, and after-sales support into one consistent customer experience. That is what the Tivoly Group has now put in place across two distinct professional audiences on a single Intershop foundation.
The next phase brings online ordering and checkout, and that is where the foundation really starts paying off. We will have more to share as those milestones land.
AlephFront in one line
AlephFront is the Aleph Archives subsidiary dedicated exclusively to Intershop B2B integration. One platform, deep expertise, no dispersion. The Tivoly Group go-live is the first project we are announcing publicly under the AlephFront banner, and it is a fitting one: two production platforms, a full B2B foundation, and a clear transactional roadmap ahead.
Press coverage
The announcement was distributed through Intershop and picked up across the financial and B2B commerce press:
- Intershop (official release): Tivoly Group launches two B2B commerce platforms on Intershop
- Yahoo Finance / NewMediaWire: Tivoly Group Launches two B2B Commerce Platforms on Intershop
- WebDisclosure: Tivoly Group Unveils Two B2B Platforms with Intershop
- Finanzwire (FR): Le groupe Tivoli dévoile deux plateformes B2B avec Intershop
- Newsworthy.ai: Tivoly Group Launches B2B Commerce Platforms on Intershop, Enhancing Customer Self-Service
- MEXC: Tivoly Group Launches Two B2B E-Commerce Platforms on Intershop, Enhancing Digital Customer Experience
From the AlephFront side
Our founder Younès Hafri echoed the news publicly on LinkedIn:
Two platforms are live. But the real story is what they enable for industrial B2B commerce.
tivoly.com and peugeot-outils-pro.com are now running on Intershop, delivered by AlephFront with the Aleph Accelerator.
This launch establishes a strong digital B2B foundation across product catalog management, product information and machine registration, ERP integration, and digitized after-sales and claims workflows.
For manufacturers and industrial brands, the challenge is no longer just putting a catalog online. It is about connecting self-service, sales efficiency, and after-sales support into one consistent customer experience. The next phase brings online ordering and checkout, and that is where the foundation really starts paying off.
That is exactly the direction we are building with Tivoly Group.
Thank you to Alexandre Keramidas and Julien Avrillier at Tivoly Group for the trust and the pace, and to Toufik Boudellal and Isabell Zeitz at Intershop. Credit to Nesrine Mebarki and Lyes Amazouz, who led the integration on our side.
Thank you
To Alexandre Keramidas and Julien Avrillier at Tivoly Group for the trust and the pace. To Toufik Boudellal and Isabell Zeitz at Intershop for driving the joint story from first draft to publication. And to Nesrine Mebarki and Lyes Amazouz, who led the integration work on the AlephFront side.
Two platforms live, one foundation in place, and the transactional phase already on the roadmap. More to come.
